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E-Commerce Tips
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Thank you for taking a look at BCS Instant Page Builderr, we
thought it would be nice to give you some valuable tips and tricks
for starting your own online business.
Questions like the following come up all the time
What’s the best way to start building my web site?
How do I make my customers feel secure?
How do I make my customers aware of the type of security my
web site provides?
How do I convince my customers that I am sincere in my efforts
to provide them with the quality and service they expect?
With so much focus on security, privacy, and the overall delivery
of content over the World Wide Web these days, it’s hard to know
what to say to your Web customers to make them feel at ease. That’s
why we came up with this list of topics to help you out. We hope
that the information presented here will shed some light on important
facts to consider when designing your web site and the issues
you need to consider when presenting your business to the “Virtual
Community.”
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Preparing to Build Your Web
Site
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Before you start building your web site, the best thing you can do
is map it out. What does that mean? It means you should sit down and
decide what your content will be (the pages you will need to deliver)
and physically draw them out on a piece of paper. Decide what the various
pieces are that you will need to add to make your web site successful.
When you sit down, picture for example, walking into a store. What
do you see? That is the introduction to your web site or, in Web-speak,
your Home page. You want to present an initial reaction that will draw
your customers to your site.
Next, consider the following:
Are you planning to build an Online Shopping experience or are you
simply advertising information?
If you’re going to setup an Online Store, are there various departments
and what are they?
What items are in each department?
Would a sales person walk over and offer to help a customer?
Would the customer have questions?
Are you going to offer some services?
What’s involved in offering these services?
Let's say, you are going to build a web site that offers insurance
services, what services are you offering? Automobile, Life, Medical?
What’s involved in offering someone auto insurance? Do you need to know
the driver’s age and driving history? You would need create web pages
to accommodate these kinds of questions.
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Looking at Other Web Sites
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It’s a good idea to look at web sites similar to what you want, so
you can see how they present information and to acquire a competitive
edge. Of course, you can’t copy someone else’s work, but you certainly
can get some ideas to create a stimulating site that you can call your
own.
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Important BCS Instant Page Builderr
Pages
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Make sure you read the BCS Instant Page Builderr Terms and Conditions
page, Features and Prices page, and Privacy Statement. Each of these
pages provides information about the way we maintain our web site. They
introduce our parent company; offer information about the way we protect
data; offer information about our data center, and so on.
This information is useful to your customer as well. You might consider
putting pages like these on your own web site.
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Understanding Web Terminology
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Make yourself familiar with Web terminology. Terms like “encryption”
and “cookies” and “SSL” are important words to know. Web sites like
www.webopedia.com
provide excellent, concise explanations for Web terms.
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Building Your Web Site
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The BCS Instant Page Builderr Page Wizard TM
allows you to dynamically generate your own web site in a short amount
of time. All you have to do is provide some straightforward information
and make a few simple selections. That quickly you will have a graphically
rich web site with three or four distinctly different system generated
pages. These pages will be the foundation for your web site.
It’s as easy as that. As stated previously, if you’ve mapped out the
site, you will know the type of pages you want to add and this can include
graphics as well.
BCS Instant Page Builderr provides several types of pages that are pre-formatted
for you. You can add your own text and change graphics and multiple
attributes to make these pages uniquely yours, but it’s nice to have
the back-end functionality in place.
If you want to add your own graphics, you’ll can either create them
or find them on a web site or image CD product THAT ALLOWS YOU to use
their graphics (Remember, images are copyrighted material. You must
have permission to copy someone else's images). All you have to do is
upload them to your BCS Instant Page Builderr server. This is a very simple
process from within the product. The Frequently Asked Questions page
provides information about suggested sizes for graphics for titles,
buttons, and images within paragraphs.
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Making Your Customers Feel
Secure
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Making your customers feel secure will probably be your greatest challenge
and accomplishment. Not only do we provide several types of security
measures, like SSL, encryption, partnerships with companies for reliable
networking services, we have in place disaster recovery solutions, solutions
to guard against viruses, hackers, vandalism, fire, power failures.
We implement Intrusion Detection System equipment, and keep backup tapes
offsite. We use RAID5 to prevent loss of data and are working on a totally
mirrored co-location of web, application, and database servers.
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VeriSign SSL Digital certificates
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Digital certificates are attachments that encrypt and decrypt data
being shared between clients and web servers. Digital certificates usually
verify that a customer is who s/he says s/he is, and allows the web
server to program a secure reply. You apply for digital certificates
through a Certificate Authority, other wise known as a CA. CAs issue
these certificates, and in our case, we use a VeriSign CA to process
our credit card information.
See http://www.verisign.com/
for more information.
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Privacy Statements and Other
Legal Documentation
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Privacy statements are important because they provide information to
the user about the sharing of information between the web guest and
the web site owner.
Our web site has a Privacy Statement, as do most web sites. Our Privacy
Policy makes you aware of some useful information like our use of “cookies”,
an Internet term that refers to a file that stores information about
you, the user.
It also provides information like how a web site posts messages to its
clients.
You can upload a Privacy Statement to your BCS Instant Page Builderr web
site through BCS Instant Page Builderr!
BCS Instant Page Builderr also provides a service where you can upload your
own privacy policy.
Remember, it is highly recommended that you consult legal advice when
it comes to putting this type of documentation out on your web site.
You do not want to be liable in any way for misrepresenting your business
to your clientele. You want to protect your guests as well as yourself.
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Terms and Conditions and End
User License Agreements
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These types of documents can also be important to your web site, depending
on the type of business you are in. Again, consult legal counsel when
it comes to these documents. Terms and Conditions can provide the client
with information about fees, contract review, access and services, proprietary
rights, liability, warranty disclaimers and that sort of thing. For
more information, you can take a look at the Terms and Conditions for
BCS Instant Page Builderr or any other site out on the Web. Many, many
sites provide a link for Terms and Conditions.
Tip: It's your responsibility to ship an order before you settle the
bill and acquire the funds associated with the order.
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Technical Support
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Our technical support is available to answer any questions
you may have. We can be contacted 24 hours a day, 7 days a week, through
e-mail at the following address: support@bcssites.com.
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